What is this?

Anchor text is the visible characters and words that hyperlinks display when linking to another document or location on the web. Anchor Text is the visible, clickable text in a hyperlink. In modern browsers, it is often blue and underlined

“Generic” anchors are typically calls-to-action (CTAs) like:

“click here”
“go here”
“check this site out”
In a sentence: “Go here if you are looking for SEO information.” – “Go here” is the generic anchor text.

Any anchor that use a raw URL is considered a “naked” link.

Tips

Place Your Anchor Text in Relevant Content. If you will have better relevancy of your article to your keyword, the higher you will rank.

Example:

• Keyword: “Detox miracle”

Instead of writing an article about health or weight loss, you would write an article like “10 Detox miracle Scams to Watch Out For”.

Optimal format for SEO: SEO-friendly anchor text is succinct and relevant to the target page (i.e., the page it is linking to) and it should be:

• Succinct
• Relevant to the linked-to page
• Low keyword density (not overly keyword-heavy)
• Not generic

For what is Anchor Text?

It can provide both search engines and users with relevant contextual information about the content of the link’s destination.

“You can make sure that anchor text you use within your own site is useful, descriptive, and relevant.” (Source: Google)

The importance Anchor Text

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Make sure, it may be great for branding purposes, but it is not usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

Here is an example using the fictional company “Acme Plumbing Supplies”:

Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.

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SEO and branding into a strategy!!!

This process is finicky, to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.

Branding and SEO

Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word.

The reasoning is pretty straightforward. At first, no-one knows the name of your company, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand.

One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimizing for the company name is rather insignificant in most cases.

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