The importance of Anchor Text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

What is this?

Anchor text is the visible characters and words that hyperlinks display when linking to another document or location on the web. Anchor Text is the visible, clickable text in a hyperlink. In modern browsers, it is often blue and underlined

“Generic” anchors are typically calls-to-action (CTAs) like:

“click here”
“go here”
“check this site out”
In a sentence: “Go here if you are looking for SEO information.” – “Go here” is the generic anchor text.

Any anchor that use a raw URL is considered a “naked” link.


Place Your Anchor Text in Relevant Content. If you will have better relevancy of your article to your keyword, the higher you will rank.


  • Keyword: “Detox miracle”

Instead of writing an article about health or weight loss, you would write an article like “10 Detox miracle Scams to Watch Out For”.

Optimal format for SEO: SEO-friendly anchor text is succinct and relevant to the target page (i.e., the page it is linking to) and it should be:

  • Succinct
  • Relevant to the linked-to page
  • Low keyword density (not overly keyword-heavy)
  • Not generic

For what is Anchor Text?

It can provide both search engines and users with relevant contextual information about the content of the link’s destination.

“You can make sure that anchor text you use within your own site is useful, descriptive, and relevant.” (Source: Google)

The importance Anchor Text

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Make sure, it may be great for branding purposes, but it is not usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

Here is an example using the fictional company “Acme Plumbing Supplies”:

Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.

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