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Digital Marketing Blog

So, what is this about? On this digital marketing blog, you can get tips for small business, SEO and strategy.  Many businesses have been created from blogging and WordPress is the most popular CMS that powers websites. WordPress websites are popular because of affordability, functionality and development support from a basic to large enterprise websites.

Search Engine Submission i is it Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify...

The Importance of Anchor Text in back-links

The importance of Anchor Text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the...

Absolute Links vs. Relative Links – SEO Value

What is the difference between absolute links and relative links? An absolute link provides the complete website address and contains more information than a relative link, but relative links are more convenient because they are shorter. Relative links are used to...

Incorporation of Company Branding and SEO Strategy

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy!!! This process is finicky, to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals...