Search Engine Submission i is it Necessary?
The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify...
Can Any Inbound linking Hurt search Google Ranking?
Inbound linking cannot hurt your search ranking - this is simple answer. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your...
The Importance of Anchor Text in back-links
The importance of Anchor Text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the...
Absolute Links vs. Relative Links – SEO Value
What is the difference between absolute links and relative links? An absolute link provides the complete website address and contains more information than a relative link, but relative links are more convenient because they are shorter. Relative links are used to...
Incorporation of Company Branding and SEO Strategy
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy!!! This process is finicky, to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals...
Strategic Use SEO of Images in Search Engine Optimisation.
When assessing page structure and layout, there is a subtle Strategic use SEO image in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example....