by Edyta Majlergaard | Aug 17, 2017 | Advanced SEO Techniques, Business advice, Featured, SEO
The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will...
by Edyta Majlergaard | Apr 17, 2014 | Advanced SEO Techniques, Online marketing, SEO
The importance of Anchor Text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the...
by Edyta Majlergaard | Apr 17, 2014 | Advanced SEO Techniques, Business advice, SEO
What is the difference between absolute links and relative links? An absolute link provides the complete website address and contains more information than a relative link, but relative links are more convenient because they are shorter. Relative links are used to...
by Edyta Majlergaard | Apr 17, 2014 | Advanced SEO Techniques, Brand development, SEO
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy!!! This process is finicky, to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals...
by Edyta Majlergaard | Apr 17, 2014 | Advanced SEO Techniques, SEO
When assessing page structure and layout, there is a subtle Strategic use SEO image in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example....
by Edyta Majlergaard | Apr 17, 2014 | Advanced SEO Techniques, Business advice, SEO
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Now, Google discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the...
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